In an article for Ad Age, Simon Dumenco examines which
television stars on upcoming shows have the most twitter followers. Hopes are that a high amount of twitter
presence will drive social conversation and increase popularity for these new
television series. Some celebrities, such
as comedian Dane Cook (who I follow on Twitter), already have a big presence in
social media, which gives their show a head start. Cultural anthropologists have found that
there is a strong correlation between successful shows and shows whose cast
members have a strong Twitter presence.
The example that the article gave for this was Fox’s ‘New Girl.’ This just happens to be my favorite show and
Zooey Deschanel is my girl crush… and I can honestly say that following her on
twitter connects me to the show on a more personal level. In my opinion, when fans know that a
celebrity is “heading to the set to shoot a new episode!” or “just got a new
dress that will be featured in next week’s show!” they will be more inclined to
tune in to the program. Check out Ad Age’s
list of new television/twitter stars in the attached picture.
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