Although Hispanics are more likely than white adults to buy
smart phones, the iPhone 4S’s “Siri” feature is still unable to communicate in
Spanish. Siri also cannot speak
Mandarin, the number one language in the world.
According to Kunur Patel and
Lauren Wentz in this AdAge article, many consumers believe that this was a huge
mistake on Apple’s part. In my opinion,
if Apple hopes to sell their products in the changing American landscape, then
they should be able to relate to those in their target market. This includes Hispanics, Chinese people,
English speakers… and pretty much everyone else. Now more than ever, I think it is crucial for
companies to adjust their products and marketing tactics to fit our globalized
world. Without cultural modifications,
marketers run the risk of alienating a significant amount of potential
consumers. Thinking global is the key!
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