On our final day of tours in the city, we visited two
agencies: HUGE and Inc. and Fast Company Magazine. HUGE is a full service digital agency located
all the way in Brooklyn. It was cool to
travel outside of Manhattan because, as we were told, many young people live in
the outer boroughs in order to save up money to move to the city. I had the chance to go back to Brooklyn a few
days after the tour at HUGE, and feel that it would be a very fun place to
begin life in NYC. HUGE primarily works
on digital advertising through websites, mobile apps, and CRM. Their goal is to “transform brands and grow
businesses”. HUGE represents some major clients including
American Express, Target, and Pizza Hut, and it was really cool to see how the
company transforms the websites of these brands to appeal to consumers. Our last agency tour at Inc. and Fast Company
Magazine introduced me to a different side of the media world. The agency was located in the new World Trade
Center area and offered amazing views of the city from its spot on the 29th
floor (as you can see from the attached picture!). Inc. and Fast Company Magazine is
much more editorial-based than the other agencies that we toured. It made me realize that there are many
different occupational areas that I can explore after college using my Grady
degree. Our host, Alison, gave us some
great advice about working our way up in the industry. She stressed having outside interests, taking
an excel class, and networking, networking, networking! I think that the most important thing
stressed by almost all of the people we met in NYC is the importance of constantly
communicating to those in the industry in order to stand out amongst the
competition.
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