360i, POKE, LaForce & Stevens

Our second day of tours in New York City really opened my eyes to what expertise I want to pursue in the advertising industry.  We started our day at 360i, a digital agency between Soho and Tribeca.  Although I was initially hesitant about the digital realm of advertising, the speakers at 360i made it sound so exciting.  When Danielle, a member of the Insights department, spoke with us, I knew that I wanted to do something related to her position.  As both an Advertising and Anthropology major, I would love to pursue a career that involves discovering and interpreting consumers’ mindsets. After many employees of the agency spoke with our group, I was able to tour a little more of the building with my cousin, Adam, who works as a media buyer for 360i.  Our next agency of the day was POKE, a digital and social brand innovation agency.  POKE was a very small business, with only 25 people operating out of New York, but they worked with some important clients including American Express and Johnson & Johnson.  POKE generated a really interesting campaign with MoMA in which visitors of the museum would fill out a card entitled “I went to MoMA and…” and the cards were then projected on to the wall. I thought it was really cool how POKE and MoMA worked together to create such an effective advertising execution.  After POKE, our group visited LaForce & Stevens, an agency geared toward PR for luxury brands.   Although it was a little out of my comfort zone, I enjoyed learning about the glamorous parties and communications strategies that the workers employ at LaForce & Stevens.  We ended the second day with an alumni mixer at McGee’s pub, where I met many UGA grads that live in New York City.   I was able to ask questions about city and agency life and obtain business cards so I could follow up with the alumnae.