Grey Group, Mcgarry Bowen, & Strawberry Frog

During our stay in New York City, our group had the opportunity to tour fourteen agencies that operate in the advertising world.  Each business employs a different, creative approach, and I learned a lot from all of them.  On the first day, we visited Grey Group, McGarry Bowen, and Strawberry Frog.  Katie Thomas, an account executive at Grey, explained how the agency specializes in long lasting customer relationships and represents some very famous clients including Covergirl, Pantene, and Proctor & Gamble.  They even created the E*Trade baby!  McGarry Bowen was located on the Hudson Riverbank and offered a beautiful view of the city.  Two members of the creative team at the agency talked to us about the importance of collaboration and teamwork in the advertising industry.  They also gave us some very useful tips on how to build a memorable resume and cover letter.  I was particularly intrigued to see the final agency of the day, Strawberry Frog, because they utilize a very small business approach.  Strawberry Frog emphasizes cultural movement in all of their campaigns.  It was a very young, creative atmosphere and I really enjoyed learning about their Jim Beam campaign.  We ended the first day at the Peabody Awards reception at the Waldorf Astoria Hotel.  It was a great networking opportunity and we were even among a few well known celebrities!