Preparing for the Big Apple

In class today, we discussed the agencies that we will be touring in NYC this week.  I think that I will learn a lot from all of them and I could not be more excited!  I leave tomorrow morning to spend some time with my sister in Manhattan before I begin a busy week of agency tours, sightseeing, and hopefully a lot of networking!  Strawberry Frog, a cultural movement agency, particularly interests me because of my background in Anthropology.  This agency employs cultural research to create a purpose and philosophy that emotionally engages with the consumer.  They utilize cultural anthropology to understand the unconscious attitudes among the target audience, a method that I hope to practice once I am in the industry.  TAXI’s edgy campaigns, including the “Oops Pill” Campaign for Plan B pills, also caught my attention.  My cousin works at 360i, a digital agency that we will be touring on Tuesday.  I hope that I have the chance to learn more about the digital realm of advertising at this agency, and possibly have time to see my cousin! Other agencies that we will have the chance to tour include Grey Group, McGarry Bowen, POKE, LaForce & Stevens, The Moderns, Translation, McCann-Erickson, Momentum, Vayner Media, HUGE, and Inc. and Fast Company Magazine.  I think that this week will be a great learning experience and really help me decide what I want to do when I enter the advertising world after college.