According to The Cool Hunter, hot air balloons are the
latest trend in the advertising and entertainment worlds. I have
a slightly weird obsession with hot air balloons, and was intrigued by the
funky and creative balloons presented in the article. Because balloons are often used to decorate
birthday parties and school dances, they are associated with fun and happy
times from childhood. Advertisers are
now benefiting from this association by using hot air balloons in their
campaigns to create an upbeat, creative feel.
The article even shows a picture of a hot air balloon in the shape of a
Nike swoosh, demonstrating their ability to increase brand awareness in a
dramatic way. Like many other important
inventions, hot air balloons originated in the military more than 2000 years
ago. Today, large festivals and races
take place around the world, ranking the balloons on speed, creativity,
etc. I need to investigate where I can find
a hot air balloon festival because that would be awesome to see…
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